Lynn D'Avolio
Century 21 North East | 801-597-2857 | lynn1@soldbylynn.com


Posted by Lynn D'Avolio on 11/27/2018

Although there are a lot of sound reasons for hiring a real estate agent to help you sell your home, objectivity is near the top of the list.

Homeowners, when left to their own devices, tend to overprice their property and overlook easy, inexpensive ways to improve curb appeal and overall marketability.

There's both an art and a science to effectively selling residential real estate, and when either of these aspects are neglected (the art or the science), opportunities for a speedy sale are often missed.

Whether it's because of emotional attachments to the property or a lack of knowledge about real estate marketing, home sellers sometimes undermine the sales process and send prospective buyers scurrying. If you're considering putting your house on the market in the near future, here are a few tips to help you maximize your chances for producing the best possible results.

  • Avoid the temptation to price your house too high. Other than emotional attachment, some homeowners inflate their asking price because they're not on a strict timetable and can afford to wait. They incorrectly assume that if they wait long enough and show their home to enough interested prospects, they'll eventually get their high asking price. While that strategy may seem to make sense at first, it's actually based on a false premise. Once an overpriced house lingers on the market for months, its desirability drops sharply. Not only will prospective buyers assume that something's wrong with it, but they'll also catch on quickly to the fact that you're asking too much for the property. Unless an eccentric millionaire comes along who is absolutely in love with your house and has no qualms about writing out a large check for more than the house is worth, chances are your property will linger on the market indefinitely. In the vast majority of cases, house hunters are looking for a home that makes financial sense and provides a decent amount of investment value. Also worth considering is the fact that a property priced well above its fair market value could make it difficult or impossible for an interested prospect to obtain bank financing.
  • It's usually a mistake to assume the house will sell itself. Failing to price a property competitively, maximize its curb appeal, and keep the interior looking impeccable at all times is a recipe for disappointment. Since first impressions are crucially important in attracting prospective buyers, no detail should be overlooked when putting a home on the market. When you consider the competitive nature of the real estate market and the fact that most serious prospects are going to carefully evaluate all aspects of a home before making an offer, it makes sense for you, the home seller, to avoid placing barriers, stumbling blocks, or disincentives in the path of potential buyers.
A seasoned real estate agent can provide you with the necessary advice, guidance, and marketing help needed to avoid mistakes and increase your chances for a fast sale.





Posted by Lynn D'Avolio on 3/22/2016

Everyone is talking about it but not many real estate professionals are doing it...social media marketing. The numbers say it works but the competition has yet to embrace the tech savvy marketing that only benefits their sellers. Recent studies show that social media does influence the products we buy. Traditionally, the number one way to market has been word of mouth advertising, but now social media has the power to influence consumers to buy according to what their family and friends like. Social media marketing has become word of mouth marketing on steroids. This chart below shows a study from eMarketer citing the number of internet users who would buy a brand from social media influence. eMarkerter also found that; "while that is a relatively small percentage, younger consumers were more likely to buy because of a “like.” They found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so. Females and males were about even by this metric, at 18% vs. 17%". What does this mean for sellers? All real estate professionals need to be utilizing social media including blogs, facebook, twitter and more to promote their properties. Not doing this is a disservice to the seller. The National Association of Realtors in 2011, found that 52% of the first time home buyers were between the ages of 24 and 35 years old. First time home buyers made up 37% of all homes purchased. These numbers directly correlate with the study of influence of social media on buying decisions. So when looking to make a decision on who to list your home for sale with make sure your real estate professional is social media savvy.





Posted by Lynn D'Avolio on 1/20/2015

There are currently over 900 million people on Facebook with 526 million daily active users. So why not advertise where people are? It only makes sense to get the maximum exposure when you are trying to sell your home. Facebook makes this possible in a way that is unique to online marketing and you should expect from your real estate professional that Facebook is part of the marketing plan. Real estate has always been something that online consumers search for from the comfort of their home and now mobile device. There is a shift in our society to communicating and searching for information online, traditional advertising models may not be as effective as they were in past. Facebook offers the ability to target an audience like never before and the opportunity for your message to go viral or across the internet. Here are a few questions to ask when looking at hiring a real estate professional when it comes to Facebook. 1. Do they have a Facebook business page? 2. What does it look like? Is it professionally designed? The way they market is a reflection of how your home will be marketed. 3. Does the Facebook page have a property search? 4. Does the Facebook business page have a way to capture the lead or inquiry? 5. Will your home be promoted on Facebook with photos, and written descriptions?





Posted by Lynn D'Avolio on 11/11/2014

Are you looking to hire a real estate agent to sell your home? Here are some must ask questions of real estate agents before you sign on the dotted line. 1. Do you work full or part-time as a real estate agent? 2. How many homes have you sold in my area and what was the price range? 3. What is your average days on the market until a house goes under agreement? 4. How many sellers are you currently representing? 5. At what price do you think my house will sell in the current market? And why? 6. What is your advertising and marketing plan for my house? 7. Can I see a sample of your marketing? 8. What kind of communication schedule can I expect from you? 9. How long have you been a real estate agent and how much education have you received? Do you have any special designations? 10. Is your real estate license in good standing and have you ever been subject to a client complaint? 11. Why should I hire you over your competition? 12. Do you have a website? What kind of online presence do you have? Lastly, don't forget to ask for testimonials or references.





Posted by Lynn D'Avolio on 8/12/2014

The internet and the evolution of social media have forever changed the way marketers do business and this includes real estate. If you are considering selling your home you need a real estate proessional who understands the need for extensive online marketing. When looking to test a real estate professionals internet marketing ask some of these questions: Do you have a website? There are 245,203,319 internet users in the United States, that is 78.1 % of the population. According to the National Association of Realtors, 88% of homebuyers shopped online for a home. Do you have a mobile website that is enabled for iPhone, iPad and Android devices? 4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush. Do you have a blog? Social media sites and blogs reach 80% of all U.S. internet users. Do you have a Facebook business page? Facebook is the most important social media lead generation tool for b2c marketers with 77% saying they had had acquired a customer through Facebook. Do you market on Twitter? There are now roughly 100 million active Twitter users (those who log in at least once per day). Do you have a You Tube channel? YouTube has 490 million users worldwide (unique visitors per month). It generates an estimated 92 billion page views each month. The average user spends an average of 25 minutes on the site each time they visit. Do you share information on LinkedIn? There are over 57 million users on LinkedIn in the United States. You need a real estate professional who leverages all of these outlets to market your home.